Tablet Demand Explodes, Creates Global Phenomenon
A new Forrester report projects that 112.5 million U.S. adults — one-third of the adult population — will own a tablet by 2016, up from a prior forecast of 82.1 million. The upward revision is partly the result of the successful rollouts of the Kindle Fire and Nook Tablet during the 2011 holiday season. On an annual basis, estimated U.S. tablet sales of 37.9 million this year are...
Read MoreTablet Ads Have Twice Interaction Rate Of Phones
The latest research from mobile video ad network Rhythm NewMedia provides further evidence that tablet ads are more inviting than those on mobile phones. In its fourth-quarter report, the company said full-page display ads on tablets had a 21% engagement rate compared to 9.4% for the same ad units on smartphones. Almost a quarter (24%) of tablet owners and 11% of smartphone owners have clicked...
Read MoreAnalyst: Facebook Will Make $1.2 Billion Annually From Mobile Ads
No, Facebook is not advertising yet on mobile devices. Yes, that hasn’t stopped people from speculating on what it will mean when it does. The latest: an estimate of how much the social network stands to make from mobile advertising: more than $1.2 billion a year in the U.S. and its five biggest markets in Europe — the UK, France, Germany, Italy and Spain. The numbers come from UK-based...
Read MoreNielsen: Smartphone Penetration Reaches 48%
U.S. smartphone penetration is nearly at the halfway mark as of January, according to the latest Nielsen data. The 48% of American adults with smartphones is up from 44% in the third quarter of 2011. It likely reflects a bump from the record 37 million iPhones that Apple sold worldwide in the fourth quarter. Nielsen tends to be the most aggressive among research firms when it comes to estimating...
Read MorecomScore Reports December 2011 U.S. Mobile Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens [1] service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share....
Read MoreMobile Highlighted as Key Risk Factor (and Opportunity) in Facebook Filing
As we’ve noted a bunch, one of the biggest risks for Facebook going forward is how well it is able to translate its desktop success into mobile. Facebook, it would appear, agrees. In Wednesday’s filing to go public, the social networking giant mentions several times that more than 425 million users access the service each month from a mobile device. However, it also notes that the company...
Read MoreReport: Android fragmentation not as extreme as feared
Despite developer concerns over the state of Google’s (NASDAQ:GOOG [1]) open-source Android mobile operating system, the platform is not as fragmented as many believe, according to mobile app analytics firm Localytics. [2] 41% of all sessions came from Android devices with 4.3 inch screens. While significant differences in Android manufacturing partners, device form factors and OS...
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